King Price is the cool kid of the insurance industry, fighting for cheap premiums, fair claim payouts, and easy-to-understand policies. Not only are they the first (and only) insurer to offer car insurance premiums that decrease monthly, but they are also one of South Africa’s fastest-growing insurers. From their beginnings in 2012 as a R100 million start-up, to being valued at R8.12 billion in 2025, they have notched up achievements in spades, and saved their clients over R343 million in decreasing premiums.

You see, they are passionate about delivering the kind of royal service that doesn’t just inspire a good review, but that *actually* changes the world for the better. And it shows in their offering, too! They have a solution to just about every insurance need out there. From cars to homes, to businesses, and even R1,00 insurance (yes, they are completely serious) they have the peace-of-mind cover their clients need and deserve.

Of course, when they are not changing their clients’ lives for the better and creating new and innovative products, they are looking for new ways to give back to the community. With the help of their shareholding structure, they are able to donate almost 40% of their profit to charities across Africa. (That’s about R40 of every R100 they make.)

They are a team of believers, optimists, realists (that’s how they stay grounded), funny fellows, and daring dames. But they are also husbands, wives, sons, daughters, brothers, and sisters. They care about the community, the country, the planet, and the future. They are a world-class company that’s changing the world. They just happen to sell insurance.